New Dubai Festival City Advanced Digital Signage Network

BackLite Media has launched one of the UAE’s most advanced digital signage networks at Dubai Festival City.

Bill Fordyce, Chief Executive Officer of BackLite, said “We’re delighted to have partnered with Al-Futtaim to provide one of the UAE’s most advanced digital signage networks at Dubai Festival City #digitalsignage #dooh. With over 50 screens, our advanced LCD and LED network will give advertisers an unparalleled advantage when bringing their campaigns to life!”

Esprit Digital CEO Peter Livesey told us “Esprit Digital continue to dominate the high-end advertising kiosk market in the Middle East. Their latest deployment is a large network of stunning 75″ double-sided ‘offset’ Totems for Backlite Media throughout Dubai Festival City. This follows recent high profile mall installations in both Saudi Arabia and Qatar and is a huge endorsement for the well-publicised argument that buying quality is much cheaper in the medium to long term”.

With over 50 screens, we are told that BackLite’s advanced LCD and LED network will give advertisers an unparalleled advantage when bringing their campaign to life.

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