Why Cheaper Hardware is Actually More Expensive

Esprit Digital CEO Peter Livesey, who has been manufacturing screen solutions for over 30 years told us “When you’re looking to buy a house, the very first thing everyone tells you is, location, location, location. We believe a similar mantra should apply when buying Digital Signage or Kiosk hardware; reliability, reliability, reliability”.

Surely we all know by now that buying cheap in our industry is almost always more expensive over time; out-of-hours callouts, replacement parts and of course damage to your brand and reputation, which all add up to a financially unsuccessful screen network deployment. So how exactly does Esprit’s approach differ?

Peter Livesey says “Initially we were forced down the 100% uptime route by our clients at London Underground, Heathrow Airport and Westfield. They were charging brands a lot of money to advertise on screens in their sites and they wanted to ensure that those ads were always showing. So we developed highly intelligent, proprietary internal cooling and air filtration systems, used the best electronic components available and designed enclosures to literally last forever.”

It worked incredibly well, most of the thousands of screens they installed on the escalators in London’s subway stations were still operating 18 hours-a-day, seven days-a-week, some 14 YEARS after they first went live! “If you consider this in terms of the Total Cost of Ownership, a properly designed and built solution is always miles cheaper than a lower cost budget unit,” Livesey said.

Esprit Digital, which is going from strength to strength, is still using these same techniques and has delivered high-profile screen networks for every conceivable application all over the world. From 5.5-inch ruggedised point-of-sale touchscreen tablets in phone shops, award-winning full outdoor large-format totems in hostile temperature environments, to giant LED installations in the desert and their client list reads like a ‘Who’s Who’ of digital innovators.

In the past year alone they have completed headline projects for Westfield, JCDecaux, Ocean, Merlin, Lufthansa, Tesco, Primark, Dixons Carphone, Harvey Nichols and Burberry.

You can check them out for yourself at #ISE2020 as they will be showing their latest full outdoor kiosk outside the Samsung area in Hall 4.