Digital Escalator Panel » Case Study

The first location to fully implement the network was Tottenham Court Road Underground Station, in London’s West End, where the system went live in 2005.

Commissioned by CBS Outdoor - the company which controls all advertising on London Underground - Esprit Digital created a world-first LCD screen solution to replace conventional advertising posters.

A network of 66 high-bright 23” E5C LCD screens was installed along a 40-metre escalator shaft - the busiest on London Underground - creating a unique advertising environment.

The system was voted Best Outdoor Innovation of the Year by Campaign magazine and has been a huge hit with advertisers, many of whom have developed bespoke adverts to maximise the medium’s potential.

The site has proved hugely reliable with an astounding 99.97% reliability rate which is second to none in the industry and it has attracted international interest, with transport contractors from as far afield as Paris, Barcelona, Moscow, Shanghai and Hong Kong looking at trial sites of their own.

Since the installation of Tottenham Court Road DEP's, the next generation of High Definition ultra slimline DEPs has now been installed at Baker Street, Euston, Bond Street, Green Park, Leicester Square, Knightsbridge, Embankment, Paddington, Bank, and Liverpool Street.  It is being installed in a further 9 stations over the next few months.

To see what adverts are currently featuring on the London Underground DEP's this week click here.

To view past campaigns and see how they looked on the DEP's click here.