65" Digital Poster » Case Study

At the beginning of 2007, following on from their successful rollout of the DEP’s, Esprit Digital created the 65” screen which is available in double or single side formats. 

Victoria Station

In September 2007 the single sided application of this unit was installed at Victoria Mainline National Rail station on behalf of Titan Outdoor as part of a four month trial. The unit, which is connected via 3G back to Esprit’s Network, uses Esprit’s patented Imageflow technology and allows Titan to remotely change content as and when they wish.  Content has been posted every two weeks since installation and currently Titan Outdoor is placing up to 5 different advertisers in one “in-charge” period.  The screens are capable of HD video, however Titan is choosing to show HD jpegs during its evaluation stage. The trial is one of several planned as part of Titan’s plans to further digitise its rail offering, with plans to invest significantly in this program and roll out the new format early in 2008. 

Brent Cross

In November 2007 Hammerson’s Brent Cross shopping centre installed the double sided application of the 65” screen, a first foray into the digital signage arena for Hammersons. One side of the unit has been designed to display the shopping centre directory and incorporates a clock, live weather and local traffic feeds.  It also allows the shopping centre to change key seasonal information such as Christmas opening hours and in centre special activities or specific store information messages at the click of a button.  The other side is currently being used as a scrolling advertising display capable of changing advertising relevant to different times of day. 

This media first is being piloted as a partnership between Esprit Digital, Titan Outdoor and Hammersons with the view to rolling them out to other centres in 2008.