CBS Outdoor will unveil its first digital escalator panels in the City later this week, when the concept goes live at Bank Underground station.
The Tube's advertising network is undergoing a transformation, with digital and paper formats discovering new creative possibilities. (Source: Media Week Commuter Supplement)
One of the oldest and most traditional of the advertising media is getting a 21st century makeover. (Source: Campaign)
Esprit Digital, whose technology is used for the London Underground's digital escalator panels, has appointed MediaCom founder Allan Rich as its new chairman.
Clear Channel Outdoor UK is the latest outdoor advertising contractor to make a significant investment in digital screens, which are slowly replacing printed posters across the UK. (Source: Print Week)