65" Double sided Digital Poster Launched at Brent Cross
23/11/07
The large-format HD LCD screens, which will be rolled out to other shopping centre sites across the UK, are the creation of Esprit Digital, the company behind CBS Outdoor’s Digital Escalator Panels and Clear Channel’s recent digital bus shelters. It is the first time that a 65” panel has been installed back-to-back in a single housing. This is a piece of stylish furniture, designed to appeal to advertising contractors, mall owners and consumers alike. Both sides of the display can show synchronised content and it is even possible to run two ‘channels’ at the same time, meaning that one side can become a store directory and information point, whilst the other side can be purely advertising. The display can handle any type of content from JPEG through to full-screen flash and Hi-Def video and can be instantly updated via Esprit’s ImageFlow™ remote content delivery package.
