Esprit Provide Prestige Solution for Grand Theft Auto IV
05/05/08

ESPRIT DIGITAL PROVIDE PRESTIGE DIGITAL SOLUTION FOR GRAND THEFT AUTO IV

Esprit Digital, together with the Create team at Clear Channel, have launched the much awaited video game, Grand Theft Auto IV with a series of digital bus stops in high footfall, premium sites.

It is the first time that large format digital screens have been seen on Oxford Street in London and other sites include Kensington High Street and Upper Street in Islington.

The pioneering 52" digital bus stops, which were first seen on the streets of major cities in UK in 2007, are fast becoming a popular choice for advertisers wishing to use full motion video in order to stand out from their competitors.

Esprit's 25 years of thermal heat management expertise has enabled them to create a digital bus stop which is able to work at full capacity 24 hours a day 7 days a week regardless of extreme fluctuations in temperature. In addition, the vandalproof enclosures are constructed to the customers' exact specifications by Esprit's manufacturing arm, ED-M.

Peter Livesey, Managing Director, Esprit Digital said "Following on from the success of the Bacardi Bus Stop Campaign last year, the fact that Esprit was selected to support such a high profile campaign by Clear Channel is testament to our ability to provide bespoke digital solutions for our clients"