ESPRIT HAVE THE EYE FOR DIGITAL OUTDOOR

At 135 metres high, the Coca-Cola London Eye is the world’s tallest cantilevered observation wheel. With millions of people visiting the site each year, the Coca-Cola London Eye management team thought it was the right time to upgrade their existing digital infrastructure.

Esprit Digital were approached to design and build a world-class full outdoor solution to match the iconic status of the UK’s most popular paid-for visitor attraction. Following a 3-week design review process, Esprit were given the go-ahead to manufacture 6 Double-Sided Digital Totems. Incorporating the LG 47” 2000nit sunlight readable panels with 9.4mm toughened glass, these eye-catching units have been designed to run 24 hours-a-day, 7 days-a-week and will display site messaging and company promotions to all guests and South Bank passers-by for the next 5-10 years.

Simon Casey, Coca-Cola London Eye’s Show Services Manager said: “The new Totems will form a fundamental part of our marketing offer as well as an important communication tool for our guests. It was a pleasure working with Esprit who understood the brief perfectly. We pushed them to really customise the technology and nothing was too much of a challenge. Esprit incorporated these into the chosen design and executed the build and installation program flawlessly.”

James Wilder, Esprit Digital’s Head of Special Projects said: “Working with Simon and the Coca-Cola London Eye team on this landmark install has been a rare privilege. They had an idea of what they wanted to achieve and the result has been really well received by both their staff and guests – I am sure there will be further digital implementations in and around the site over the next year”.